company history

1962
  • Establishment of AGATSUMA CO., LTD,
    commencing business in Mukojima, Tokyo.
  • 1968
  • Capital increased to 5 million JPY.
  • 1973
  • Capital increased to 10 million JPY.
  • 1974
  • Establishment of Planning Department
    (Officially commencing development of new products).
  • 1977
  • Capital increased to 20 million JPY.
    Launch of "Hungry Game" (Soon to be known as
    "Hungry Hungry Hippos" in U.S. released by Hasbro)
  • 1982
  • Capital increased to 40 million JPY.
  • 1983
  • Establishment of Osaka Office.
  • 1987
  • Relocation of headquarters to Kanamachi for business expansion,
    Establishment of Misato Distribution Center for rationalization of distribution centers.

  • Announcement of new "PINOCCHIO" brand.
  • 1988
  • Commencement of TV serialization "Soreike! Anpanman".
  • 1989
  • Announcement of merchandise based on
    anime series "Legend Idol Eriko".
  • 1993
  • Establishment of Big Ben Inc.

  • Establishment of Nagoya Office.
  • 1995
  • Commencement of sales as general sales
    agency of Power Wheels Japan.

  • Completion of Iwatsuki Center.
  • 1996
  • Announcement of Disney character merchandise.
  • 1998
  • Relocation of headquarters to "Pinocchio Building" in Asakusa.

  • Establishment of "Anpanman Store"
    handling offi cial Anpanman merchandise.
  • 2000
  • Launch of "Kuma no Pu-san to Mamagokko"
    (Playing House with Winnie the Pooh) series.
  • 2001
  • Announcement of Diapet line of toy cars.
  • 2002
  • Launch of "My Melody to Mamagokko"
    (Playing House with My Melody) series.
  • 2003
  • Launch of "Nen-Do!" dough compound toy.
  • 2004
  • Launch of "Sesame Street" series.
  • 2005
  • Commencement of sales
    as general sales agency of Playmobil in Japan.

  • Airing of TV animated series "Onegai My Melody"
  • 2006
  • Launch of "Cawaii Hana-chan" dolls.

  • Launch of "Thomas the Tank Engine" series.
  • 2007
  • Exhibit at Nuremberg International Toy Fair

  • Opening of Anpanman Nikoniko Photo Studio
    in Yokohama Anpanman Children's Museum.
  • 2008
  • Launch of "Aqua Magic".

  • "Hajimete no AIUEO kyoshitsu"won
    Nihon Omocha Taisho award of excellence.
  • 2009
  • Launch of new installment in
    Anpanman toy series - "Anpanman Solar Merry".
  • 2010
  • "Anpanman Gabugabu Baikinjo" toy became a hit.
  • 2011
  • 50th Anniversary.

  • Anpanman Touch AIUEO Kyoshitsu Kids Tablet
    won Nihon Omocha Taisho grand prize.

  • Opening of Anpanman Nikoniko Photo Studio in
    Sendai Anpanman Children's Museum.
  • 2012
  • Commencement of sales of Dia Robot series

  • 2013
  • Opening of Anpanman Nikoniko Photo Studio in
    Kobe Anpanman Children's Museum.

  • Yomigaki Kids Tablet DX, "Koe ni Kotaeru
    O Te Suru Wan-chan SUPER"
    won Nihon Omocha Taisho award of excellence.

  • Launch of "Deza-kore".
  • 2014
  • Opening of Anpanman Nikoniko Photo Studio in
    Fukuoka Anpanman Children's Museum.

  • Color Kids' Tablet, "Magical Bongo", "Hello Kitty - Ryori mo!
    Oshare mo! Kitchen ♥ Dresser"
    won Nihon Omocha Taisho award of excellence.
  • 2015
  • "Anpanman Hajimete no Oshaberi 48",
    "Anpanman Magical Trumpet"
    won Nihon Omocha Taisho first prize.
  • 2016
  • Exhibit at International Tokyo Toy Show,
    received distinction for 55th consecutive appearance.

  • Love Ami won Nihon Omocha Taisho grand prize.

  • My Friend Teddy, "Anpanman Gabugabu Baikinman"
    won Nihon Omocha Taisho first prize.
  • 2017
  • "Love Ami Bonbon Maker" won Nihon Omocha Taisho grand prize.

  •  
  • Anpanman Yomikaki Color Kids' Tablet DX,
    "Anpanman Hajimete no Magic DX"
    won Nihon Omocha Taisho award of excellence.
  • 2018
  • "Anpanman tensainou Rakugaki kyoshitsu DX" won
    Nihon Omocha Taisho award of excellence.
  • *Some products have been disconinued.

    
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